About Bread Beauty Supply
Bread Beauty Supply is an independent haircare brand founded in Los Angeles by Maeva Heim, a former L'Oreal brand manager who built the line around the needs of curly and coily hair textures. The range centers on simplified, low-step routines, with products like the Hair Wash, Hair Gloss, and Hair Oil designed to reduce the product overload common in textured haircare. Bread launched at Sephora, where it has been carried as part of the retailer's Accelerate incubator program for indie brands. The brand remains founder-led and operates from Los Angeles.
At a glance
- Signature products
- Hair Wash, Hair Gloss, Hair Oil
- Categories

