Melanin Haircare

About Melanin Haircare

Melanin Haircare is an independent haircare brand founded in New York by Whitney White, the YouTube educator and content creator known as Naptural85. The line is built around multi-use styling products formulated for natural, coily, and curly textures, with the Multi-Use White Hydrating Styling Lotion and Triple Threat Multi-Use Styling Cream among its most recognized SKUs. White developed the range out of her own practice of simplifying natural hair routines, which had been a central theme of her platform for years before the brand launched. Melanin Haircare is sold direct through its own site and has expanded into select retail.