About True Botanicals
True Botanicals is an independent skincare brand founded in the San Francisco Bay Area by Hillary Peterson, a former outdoor industry executive who built the line after a cancer diagnosis prompted her to examine the safety of her personal care products. The range centers on oil-based and water-based serums formulated without ingredients flagged by major regulatory safety organizations, with the Renew Pure Radiance Oil and the Vitamin C Booster among the best-known SKUs. Products are MADE SAFE certified, a third-party standard that requires every ingredient in a formula to be screened against a database of known toxic substances, which remains relatively rare in prestige skincare. True Botanicals is sold direct-to-consumer and through Goop, and the brand has since expanded into body and hair alongside its core facial line.
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