Los Angeles

Juvia's Place

Juvia's Place

About Juvia's Place

Juvia's Place is an independent color cosmetics brand built around intensely pigmented eyeshadow palettes, foundations, and lip products designed to perform across the full range of skin tones. The palette lineup draws heavily on Pan-African and ancient Egyptian motifs, with collections like The Nubian and The Masquerade becoming the brand's breakout products before wide retail distribution. Formulas are developed with deep and dark complexions as the baseline rather than an afterthought, which separates the brand from most mass-market color lines. Juvia's Place is sold direct and through Ulta Beauty.

At a glance

Signature products
The Nubian Palette, The Masquerade Palette, I Am Magic Foundation